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Reverse Engineering Revenue

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Sabina Iyengar

CEO | Founder, Integrated Growth Marketing Services

15 Sure-Fire Ways to Measure Success

15 Sure-Fire Ways to Measure Success

15 Sure-Fire Ways to Measure Success In-person events are coming back strong, so how do you get the most out of your conference investment? Defining what success looks like is step-one for any marketing initiative. Here are the metrics that we use at ScrappyAF to...

17 Proven Tactics for Boosting Conference ROI

17 Proven Tactics for Boosting Conference ROI

17 Proven Tactics for Boosting Conference ROI These are the tactics that I use to help the companies I work with to absolutely dominate their competitors at conferences (for a fraction of what the “big boys” were spending). Follow these tactics to get more leads, more...

The many Dimensions of a brand

The many Dimensions of a brand

The Many Dimensions of a Brand A brand is a multi-dimensional entity that transcends mere visual representation. At its core, it encompasses a unique set of values, ethos, and personality traits that define its identity. Visual identity serves as the initial...

Thought FOLLOWSHIP!

Thought FOLLOWSHIP!

Thought FOLLOWSHIP! Rather than crowing about how smart your company is, invest in bringing visibility to the expertise of your prospects. It's better for relationship building and creates the content your target market really wants - intel from their peers.

“Pitch Me” a fun and simple game for your Marcom team

“Pitch Me” a fun and simple game for your Marcom team

"Pitch Me" a fun and simple game for your Marcom team to sharpen their skills. [All credit to the folks at PMG North Bay for introducing me to this game]  Would you pay your marcom team to play a game?  How about if it boosted their creativity and made them a more...

Creating Visibility

Creating Visibility

You're trying to build visibility for your company with a content series, but your content series has no visibility. Classic problem, but the good news is that it is much easier to get your targets interested in a content series than it is to get them interested in...

Why is purpose so important in the 2020s? 

Why is purpose so important in the 2020s? 

Why is purpose so important in the 2020s? Two reasons: Customers and Employees.  If either of those two things are important to your business then operationalizing and communicating a genuine purpose for your business must be a critical areas of focus for you in the...

How to Become the Most Creative person in the room – ebook

How to Become the Most Creative person in the room – ebook

Here’s what I genuinely believe: How well you develop your creative capacities will be the single most significant determinant for how well you are able to take advantage of the unprecedented opportunities of the exponential age (2020s and beyond). And that applies to...

The Inertia of Capability Perceptions

The Inertia of Capability Perceptions

The Inertia of Capability Perceptions   If you are aiming to reach an extraordinary level of success in your life (define as you like) there is something you are bound to encounter that, if you’re not aware of it, could add significant friction to your progress....

Is your company purpose driven?  

Is your company purpose driven?  

Is your company purpose driven? A self-assessment for business leaders   These days both customers and employees have every opportunity to spend their money and their time with other companies. More and more, the element that drives loyalty from both groups is a...

Getting real with Purpose 

Getting real with Purpose 

Getting real with Purpose – 9 Questions to start the conversation   Businesses that operate from a foundation of purpose attract more customers and more talent than their competition. The 2020s will see companies thriving or dying based on how well they...