and bitchen tactics multiply the ROI on your marketing spend
it gives your brand a human element for people to connect
If it doesn’t start conversations, it’s wasting time, energy and money
they’re worth more than customers - fans want you to win
stay on top of the latest tools and scale the strategies that win
make a bold stand, refute convention, disrupt competitors
always lead with why it matters to them
declare your impact and operationalize it at every level
82% of global internet traffic is video streaming – 15 times higher than it was in 2017Source: Cisco »
92.7% of global internet user watch online videos every weekSource: Hubspot »
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.Source: Insivia »
73% of customers would rather learn about a product or service by way of video.Source: Hubspot »
B2B Marketing Consultant, 4X Executive Marketing Leader, 3X Entrepreneur, TEDx/Keynote Speaker, Creativity Coach
20-year multi-media artist and full-spectrum brand strategist.
Leveraging creativity to improve outcomes in every function of business.