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About Us

Marketing consultancy supporting mid-stage B2B companies with between $1M and $10M in annual revenues.

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Contact Info

  • Santa Rosa, CA
  • 707.292.7325
  • Results@ScrappyAFmarketing.com
  • Week Days: 09.00 to 18.00 Sunday: Closed

Video marketing statistics for 2023

53 %

A website is 53 times more likely to reach the front page of Google if it includes video.

Insivia

48 %

Social media posts with video have 48% more views.

The Marketing Helpline

72 %

72% of customers would rather learn about a product or service by way of video.

HubSpot

80 %

Including a video on your landing page can boost your conversion rate by up to 80%.s

Unbounce
1200%

Social video generates 1200% more shares than text and image content combined.

G2 Crowd
300%

Videos attract 300% more traffic and help to nurture leads.

MarketingSherpa
157%

Video increases organic search traffic on a website by 157%.

Conversion XL
300%

Adding video to your emails can increase click rates by 300%.

HubSpot

64% of consumers will make a purchase after watching branded videos on social platforms.

Tubular Insights

On average, people spend 2.6x more time on pages with video than without.

Wistia

Scrappy video production

Given the statistics above, it’s pretty clear that video is a critical component of modern-day marketing, but not all videos are created equal and not every great video needs to cost a fortune. The key is personality: something the audience can connect with, and that is where Scrappy Marketing excels. We help companies craft and leverage personality to put out videos that audiences relate to and enjoy.

You can spend a pile of cash on a high-end studio production, or you can get Scrappy and put out videos that people actually want to watch.

Types of Videos

Types of videos that we produce at Scrappy:

VisiQuate WPA Turning good workers into great workers

Example Company Overview Video – Ensemble Health Partners

Example of a Scrappy Testimonial Video

Humorous videos

Parody videos

Social-good campaign videos

Product showcase videos

Types of Videos we Produce at Scrappy:

  • Purpose-driven marketing videos
  • Solution explainer videos
  • Company overview videos
  • Documinis
  • Case study videos
  • Client testimonial videos
  • Humorous videos
  • Parody videos
  • Social-good campaign videos
  • Special offer videos
  • Product showcase videos
Creative

Ideation, writing, storyboarding, set design, casting, production, music composition, acting

Creative

Ideation, writing, storyboarding, set design, casting, production, music composition, acting

Technical

Bay-Area production house, full mobile studio, live-casting capabilities

Technical

Bay-Area production house, full mobile studio, live-casting capabilities

Production

Directing, set management, talent management, production logistics, videography

Production

Directing, set management, talent management, production logistics, videography

Post-production

Editing, motion graphics, special effects, animations, market use and value generation

Post-production

Editing, motion graphics, special effects, animations, market use and value generation

Purpose driven marketing videos

Purpose-driven marketing is used to communicate a company’s central reason for existence. Memorable examples of purpose-driven marketing include Nike’s Dream Crazy, Dove’s Choose Beautiful and Always brand’s Like a Girl campaigns. These campaigns convey the aspirational vision of the companies behind them and foster brand loyalty by evoking an emotional response.

Purpose-driven marketing content...

  • Benefits from higher viral coefficients in social channels
  • Increases brand loyalty
  • Brings more and larger instances of earned media
  • Millennials who have a strong connection to the purpose of their organization are 5.3 times more likely to stay (PWC).
  • Attracts stronger talent to the organization and improves employee engagement
  • Decreases the organization’s potential to be disrupted by outside innovators
  • Nielsen data shows a 14X higher growth rate for products with sustainability/social benefits vs. conventional products (5.8% vs. 0.4%, respectively)
  • Nearly every company with a purpose strongly embedded within the organization has a ten-year TSR above the S&P 500 median. (BCG)
grow image

Employees in purpose-centered companies are:

  • 4X more likely to say they are willing to give extra to get the job done
  • 8X more likely to say they are proud to share where they work, enhancing their employer’s brand
  • 13X more likely to say they want to work there a long time
  • 14X more likely to look forward to coming to work
  • 20X more likely to say their workplace exhibits traits linked to innovation

Purpose-Centered Video Samples:

Our Purpose

Promotional Video

Leadership Interview Comp

Story based company overview

Relatable Personality Videos

Is car insurance funny? Nope! At least not inherently so. Insurance is one of the most boring, wonkish subjects imaginable and, for the most part, people only deal with insurance companies during unfortunate and difficult moments in life – it’s anything but funny. And yet Geico, State Farm, Farmers and All State are responsible for some of the funniest commercials in modern marketing. How? By focusing on personality, a core principle of Scrappy marketing. The following examples, created by Scrappy AF, were produced for companies operating in an another sector that is well known for dryness and mind-numbing complexity: U.S. healthcare business outsourcing.

grow image

Relatable Personality Video Samples:

Tech/fitness spoof

Beer/truck/western spoof

Prescription drug commercial spoof

Insurance commercial spoof

Insurance commercial spoof redux

Hospital drama spoof

1950s Spoof MP4

Explainer Video Samples:

Explainer videos are pretty, well… self-explanatory, but there are still huge discrepancies in pricing out in the market. At Scrappy, we take a pareto principle approach to making very affordable and highly effective explainer videos. If you’re thinking about creating an explainer video, do yourself a favor and give us a call. Even if we don’t end up making your video for you, we’re happy to share our ideas to get you on the best track for highly effective videos.

Complex solution explainer video

Program introduction video

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Testimonials

What Scrappy Clients Have To Say

We worked with Colt to develop our marketing playbook. I appreciate how thorough and tactics-oriented he was. His recommendations will...
Amit Jayakar
VP of Commercial Operations, Fathom
Colt is an awesome and all around an amazing marketing executive. He never fails to achieve outstanding results and provide...
April Langford
CEO RevCycleMatch
Colt was an absolute pleasure to work with. His work was prompt, high-quality, comprehensive and exactly what we asked for....
Andrew Lockhart
CEO Fathom Health

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