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Third Circle Deliverables
Marketing Roadmap
Reverse-engineered from your revenue targets, this is a comprehensive plan for building market awareness and engaging the prospects you need to reach your growth goals over the next 12 months. Exactly what to do, how much to spend, what to spend it on, how to measure it and what to expect for results. This comes with a Roadmap Workbook to guide in precise execution and progress tracking.
90-day, prioritized tactical marketing plan
Objectives, goals, time boxes, assignments, support resources, budgeting and accountability structure – Total team coordination – What to do, when to do it, how to measure it.
Vendor engagement recommendations
Outlays, deliverables, success measures, budgeting and time boxes
Revenue roadmap workbook
For execution and task tracking
Reporting Recommendations
Quarterly marketing reporting package recommendation
Marketing ROI Optimization
Tactics and recommendations for optimizing marketing ROI
Account-based marketing orientation workshop
Marketing playbook
Marketing playbook for prospect outreach and engagement with tactical breakdown
Social media
Marketing game plan and content calendar
Thought leadership
Thought leadership content marketing plan and SME engagement framework with supporting templates and resources
Thought followship
Prospect engagement and content generation plan
Budgeting Recommendations
Recommended budgeting for all of the above
ABM systems configuration, scoring model and processes maps
12 month OKR breakdown
Buyer's Journey Optimization
Competitive Positioning
Competitive positioning recommendations and high-level messaging/framing guidance
2X monthly one-hour consultations
Throughout timeline of the roadmap to ensure successful execution and appropriate pivots as needed
Benchmarks
Time boxes, measures, goals and performance benchmarks for all of the above
Third Circle Deliverables
Textual Brand Guide
Industry background - company market setting
Company’s market position and differentiation brief
Strategic brand messaging
Competitor analysis
Prospect pain points and prospect-centered communications guide
Synthesized textual brand guide
Brand pillars: What, how, why - mission, vision, values
Solution/product/services talking points, usps, jtbds, etc.
Third Circle Deliverables
Visual Brand Guide
The entire look and feel of the brand – Logos, marks, colors fonts, layouts, templates, brand imagery, swag concepts, presentation layouts, collateral frameworks. Initial brand concepts presentation Includes 3 to 4 unique concept packages for the brand, including distinct color palette and typography options
Logo and use guidelines
Logo, icon and wordmark composition (horizontal and vertical configurations) and use guidelines – One-color and full-color versions, provided in multiple file formats for use across all web and print applications
Trade dress concepts
Business card, stationary, and apparel designs
Presentation Template
10 slide PowerPoint template
Color palette
Editorial guidelines
Proper use of the mark in all contexts
Photography Styles
Photo/image brand style guidelines – Includes 5-7 royalty-free images for immediate use
Collateral Design
Solution collateral – product slick template concept
Brand Color Palette
Primary and secondary brand palette and usage guidelines
Typography
Heading, caption & body styles in Primary and Secondary fonts
Design Elements
Patterns or iconography to further support trade-dress (as appropriate)
Website Style
Website homepage concept
Third Circle Deliverables
Website Design & Development
Dependent on final scope defined during information architecture phase: project duration, page count, content volume and design complexity. Requires Textual Brand Guide and Visual Brand Guide deliverables.
Information architecture
Content map, navigation architecture, client journey and wireframes as needed
Seamless Setup
Full setup and configuration of staging/production environment on client-managed host
Multiple Page Templates
7-9 informational pages, each including one (1) initial concept with up to two (2) revisions, as needed
Intuitive Interface design
Mobile-first design approach for accessibility and ease-of-use
Content Management
Content library and management interface based on client provided assets and content
Fully Transferrable
Built with an intuitive backend, all elements are accessible and editable by the site owner
Optimized For Scrolling
Optimized scrolling design with parallax (full-width layered image) sections
Forms and Lead Capture
Call booking calendar(s), Email capture or other contact form features as desired
Admin Panel Training
Two (2) 30 minute training sessions on the fully accessible backend
Ongoing Support
MarCom execution menu
✔ Fully designed solution collateral – product slicks, company overview sheets
✔ Sales decks and solution overviews
✔ Competitive analysis and strategic position (battle cards)
✔ Product marketing and asset development
✔ Customer journey development and lead nurture/conversion flows
✔ Trade show displays and booth design, team wardrobe design, overall brand presence
✔ Company swag design and sourcing
✔ Solution positioning and branding
✔ Website maintenance and updates
✔ Execution support for priority tasks in Marketing Roadmap Workbook
✔ Ongoing marketing strategy crafting/consulting
✔ Content creation support – Though Leadership and Thought Followship
✔ Video production support – Commercials, campaign videos, brand boosting videos, solution explainers, testimonials, sales support and buyer journey video content
✔ Conference/event support – training/coaching, tools/collateral/templates, on-site support
✔ Prospect outreach communications support – Business development / Sales development content, messaging support
✔ Campaign crafting and execution support
✔ Case studies and testimonials (print and video)
✔ MarCom SaaS and systems implementation and configuration support
✔ 3rd party MarCom vendor engagement / management (conferences, PR, design, web, etc.)
✔ Lightning strike campaign execution support
✔ Hyper-targeted prospect outreach and engagement support (research, messaging, templates)
✔ Thought leadership campaign support (webinar execution, industry publisher engagement and channel activation)
✔ Thought Followship campaign support (ideation, multi-format content creation, market visibility)
✔ New solution launch campaign planning, budgeting and execution support
✔ MarCom function budgeting and staffing support
✔ Prospect engagement event execution support – Ideation, planning, promotion, execution, lead conversion
✔ General MarCom operational support
Marketing Foundations
VIDEO PRODUCTION
It’s pretty clear that video is a critical component of modern-day marketing, but not all videos are created equal and not every great video needs to cost a fortune. The key is personality: something the audience can connect with, and that is where Scrappy Marketing excels. We help companies craft and leverage personality to put out videos that audiences relate to and enjoy. You can spend a pile of cash on a high-end studio production, or you can get Scrappy and put out videos that people actually want to watch.