About Us
Marketing consultancy supporting mid-stage B2B companies with between $1M and $10M in annual revenues.
Consult UsContact Info
- Santa Rosa, CA
- 707.292.7325
- Results@ScrappyAFmarketing.com
- Week Days: 09.00 to 18.00 Sunday: Closed
What is it?
Thought Followship - A completely done-for-you PR/content creation and prospect engagement program that builds quality relationships with senior executives at your target companies.
Position your company as host and sponsor of THE critically important conversation in your industry.
- Puts you in direct communication with your targeted stakeholders and decisionmakers
- Full-service package - adds nothing to your plate.
- Scrappy will coordinate the resources.
- Scrappy will align the teams.
- You own everything that’s created – assigning all copyright to you
- Not taking on another employee – just flip a switch
Who is it for?
Early and mid-stage ($10M - $100M revenues) B2B Companies with…
- High ticket solution(s)
- Complex enterprise selling / relationship selling
- Difficulty engaging prospects
- Extended sales cycles (3+ months)
- Narrow addressable market (less than 5,000 targets)
- Competitive, noisy market(s)
How does it work?
Step 01
Establishes your company as the brand.
Step 02
Uses that market position to build relationships with your key prospects.
Step 03
Converts the relationships to closed business.
Position your company as the “brought to you by…” brand behind a video series of interviews with industry leaders (the brand’s target prospects) to foster a critically important conversation in your industry. Your company sponsors the video series which is produced by an independent studio. The campaign is executed in partnership with industry publishers, conference hosts and the third-party studio to produce and publish the series in order to advance the industry in a meaningful way, e.g. accelerate innovation, reduce waste, drive visibility for critical issues.
This allows your company to transform the nature of your prospect outreach from the typical, “I’d like to show you a demo,” to “we’d like to include your voice in this critical discussion.”
In industries where relationship building is a key factor in securing new clients, this opens a powerful entry point to engage your prospects in a rich dialog about the core challenges and opportunities in your industry.
Components of Scrappy B2B Marketing Assessment:
Quantified Benefits:
- 25-50 new relationships established (new pipeline)
- 15-30 existing relationships accelerated/enriched (existing pipeline)
- 5-10 existing partnerships expanded/enriched (existing clients)
- 50% shorter client engagement cycles
- 2-3X increase in cold email response
- 10-20X return on marketing (booked revenues)
Bonus value:
- 100+ high value video clips for social posting and brand building
- Hundreds of high value written excerpts for social posting and brand building
- 3X increase in content engagement (likes, comments, shares, clicks)
Qualitative Benefits:
- Flip the script on thought leadership to position your prospects as the experts in a critical conversation for your industry
- Establish the company/client as the brand that is facilitating the exchange of ideas that are moving their industry forward.
- Break through no-reply-hell
- Turn gatekeepers into allies
- Aligned with research on the power of video content
- Align with the content preferences of your targets
- Deliver high-value content without over-burdening your internal experts
- Recast your CTAs as CTPs (calls to purpose) and build amazing relationships with your targets
- Boosted brand visibility at conferences
- Become the sought platform for experts and executives in your industry