Thought Followship - A completely done-for-you PR/content creation and prospect engagement program that builds quality relationships with senior executives at your target companies.
Position your company as the “brought to you by…” brand behind a video series of interviews with industry leaders (the brand’s target prospects) to foster a critically important conversation in your industry. Your company sponsors the video series which is produced by an independent studio. The campaign is executed in partnership with industry publishers, conference hosts and the third-party studio to produce and publish the series in order to advance the industry in a meaningful way, e.g. accelerate innovation, reduce waste, drive visibility for critical issues.
This allows your company to transform the nature of your prospect outreach from the typical, “I’d like to show you a demo,” to “we’d like to include your voice in this critical discussion.”
In industries where relationship building is a key factor in securing new clients, this opens a powerful entry point to engage your prospects in a rich dialog about the core challenges and opportunities in your industry.