The Many Dimensions of a Brand A brand is a multi-dimensional entity that transcends mere visual representation. At its core, it encompasses a unique set of values, ethos, and personality traits that define its identity. Visual identity serves as the initial...
Thought FOLLOWSHIP! Rather than crowing about how smart your company is, invest in bringing visibility to the expertise of your prospects. It’s better for relationship building and creates the content your target market really wants – intel from their...
“Pitch Me” a fun and simple game for your Marcom team to sharpen their skills. [All credit to the folks at PMG North Bay for introducing me to this game] Would you pay your marcom team to play a game? How about if it boosted their creativity and made...
You’re trying to build visibility for your company with a content series, but your content series has no visibility. Classic problem, but the good news is that it is much easier to get your targets interested in a content series than it is to get them interested...
Why is purpose so important in the 2020s? Two reasons: Customers and Employees. If either of those two things are important to your business then operationalizing and communicating a genuine purpose for your business must be a critical areas of focus for you in the...
Was it worth it? How to Calculate the ROI of Sponsoring and/or Exhibiting at a Conference In-Person Conferences – Still Worth it? Understand the Factors to Discover your ROI Conference purveyors are out in force looking to attract vendors back to in-person...
