News & Insights

The Many Dimensions of a Brand A brand is a multi-dimensional entity that transcends mere visual representation. At its core, it encompasses a unique set of values, ethos, and personality traits that define its identity. Visual identity serves as the initial...

Thought FOLLOWSHIP! Rather than crowing about how smart your company is, invest in bringing visibility to the expertise of your prospects. It's better for relationship building and creates the content your target market really wants - intel from their peers.

"Pitch Me" a fun and simple game for your Marcom team to sharpen their skills. [All credit to the folks at PMG North Bay for introducing me to this game]  Would you pay your marcom team to play a game?  How about if it boosted their creativity and made them a more...

You're trying to build visibility for your company with a content series, but your content series has no visibility. Classic problem, but the good news is that it is much easier to get your targets interested in a content series than it is to get them interested in...

Why is purpose so important in the 2020s? Two reasons: Customers and Employees.  If either of those two things are important to your business then operationalizing and communicating a genuine purpose for your business must be a critical areas of focus for you in the...

Was it worth it? How to Calculate the ROI of Sponsoring and/or Exhibiting at a Conference

 In-Person Conferences - Still Worth it? Understand the Factors to Discover your ROI Conference purveyors are out in force looking to attract vendors back to in-person events in...

The Inertia of Capability Perceptions   If you are aiming to reach an extraordinary level of success in your life (define as you like) there is something you are bound to encounter that, if you’re not aware of it, could add significant friction to your progress....

Is your company purpose driven? A self-assessment for business leaders   These days both customers and employees have every opportunity to spend their money and their time with other companies. More and more, the element that drives loyalty from both groups is a...

Getting real with Purpose – 9 Questions to start the conversation   Businesses that operate from a foundation of purpose attract more customers and more talent than their competition. The 2020s will see companies thriving or dying based on how well they...

I firmly believe that there should be a health tension between the sales and marketing team withing an organization.  Delineate clear responsibilities and hand-off between the Marketing Team and Sales Team along with clear definitions for all key terms.  See examples...

Competitive Recon At Conferences - Get the intel you need to stay ahead Closed business and new opportunities might dominate the ROI conversation for vendors that spend money on conferences, but there is a lot more to be gained at these events for those who know how....