About Us
Marketing consultancy supporting mid-stage B2B companies with between $1M and $10M in annual revenues.
Consult UsContact Info
- Santa Rosa, CA
- 707.292.7325
- Results@ScrappyAFmarketing.com
- Week Days: 09.00 to 18.00 Sunday: Closed
WORKSHOP
How To Craft, Communicate And Operationalize Purpose For Sustainable Success.
Transitioning a company to a purpose-driven model takes more than just some nice words on the brochure. It takes a coordinated effort across every department to weave purpose into each function of the business. In this deeply engaging and fun workshop, Colt will guide your leadership in co-creating your visionary purpose and building out your purpose operationalization plan. This powerful and transformative workshop experience makes a fantastic addition to leadership retreats and inhouse professional development events.
I cannot speak highly enough about Colt and his presentation/workshop. It’s informative, enlightening, engaging, energetic and inspiring! Colt has a unique style that brings out the best in everyone and gets the creative juices flowing. Our entire team walked away with a new found energy and a 100% commitment to our being a purpose driven organization. It’s only been two weeks and it’s amazing to see how everyone is already focused on our purpose being at the forefront of everything that we do, which will improve everything that we do.”
Brent Lockhart
President at Ratermann Manufacturing
Expect To Learn
- Make a positive impact on the world and the lives of people that your Company touches
- Enroll and empower both management and staff in operating from a visionary purpose
- Improve business operations:
- Improved employee engagement and retention
- Stronger attraction of top talent o Increase sales and shareholder value
- Accelerate and magnify marketing impact
- Gain more and larger instances of earned media
- Increase brand loyalty among clients
- Strengthen the company’s capacity for innovation
- Decrease the organization’s potential to be disrupted by outside innovators
Program Details
Co-creating purpose, Part 1 –
aligning business leaders around shared values
- Leadership interview process & results review – implementing interview processes for
stakeholder interviews and reviewing results - Capturing baseline – establishing a quantifiable baseline of the current state of the
company relative to being purpose-driven - The fundamentals of purpose – Learn the Value-Action Pyramid and the role of purpose in
business
Co-creating purpose, Part 2 –Crafting your purpose statement
- Case studies – Learn how and why purpose-driven companies outperform their competition
- The business of purpose – Building a plan for communicating and operationalizing purpose in
your organization - Setting commitments – Documenting your takeaways and action plans, set the roadmap for
putting purpose at the center of your strategy
The Benefits Of
Going Purpose-driven
- Higher degree of customer loyalty
- Better employee engagement and
retention - Better able to attract top talent
- Strengthened capacity for innovation
- Decreased potential to be disrupted by
outside innovators - Increased sales and shareholder value
- Higher viral coefficient for marketing content
- Accelerated and magnified influencer
marketing strategies - More and larger instances of earned media
- Attract and retain top talent
Results
- You will leave with a powerful visionary purpose.
- You will have alignment across your leadership team – each member enrolled in a vision and plan
that they co-created. - You will have the plan and tools you need to succeed in transitioning your business to a
purpose-driven model.
PURPOSE-DRIVEN COMPANIES THAT STRATEGICALLY ACTIVATE SOCIAL IMPACT CONSISTENTLY OUTPERFORM ON SALES, SHAREHOLDER RETURN, AND EMPLOYEE RETENTION.”
– FORBES
This Program Is Available In Three Formats:
HALF-DAY
Creativity-Building Workshop
ONE-DAY
Team Creativity Workshop
TWO-DAY
Creativity & Innovation Skills Masterclass
Introduction to the theories and practices of radical creativity.
Unleashing your true creativity - Moving past our creative blockers
The 5-step process for producing ideas
Guides, templates and resources to support participants in their ongoing process of developing and applying radical creativity
Setting up your world for radical creativity
Advanced learning techniques
Applying radical creativity to practical, business relevant problems and challenges
Hacking the innovation curve
Creativity theory deep-dive: a journey through the scientific foundations of radical creativity
Fostering company-wide creativity
Hands-on creativity building exercises
5
10
20
Want to talk?
If you want to talk about ways to leverage scrappy strategies to gain better market visibility, we welcome your call. Click below to set a time that works for you:
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