IF YOU…

Need a brand that holds its own against billion-dollar legacy competitors

Need every dollar you spend on marketing to work 5X harder than your competitor’s marketing dollar

Want proven tactics and strategies to accelerate your lead generation, capture market share and grow your revenues

It’s time to get Scrappy.

Brand development

Crafting the look and story of your brand

Brand development

Crafting the look and story of your brand

Growth Roadmaps

Strategies and tactical gameplans for capturing market share

Growth roadmaps

Strategies and tactical gameplans for capturing market share

Content Creation

Stand out videos, infographics, solution slicks and thought leadership

Content Creation

Stand out videos, infographics, solution slicks and thought leadership

Thought Followship

Powerful prospect relationship building for B2B growth

Thought Followship

Powerful prospect relationship building for B2B growth

What is theThird Circle?

First circle is where every company starts: founders selling – execs running their rolodexes and closing deals with network contacts. Second circle is referral selling – leveraging the networks of your first circle customers to get more customers. Third circle is the wide open market.

Companies entering third circle are basically stepping into the gladiator arena, competing to capture market share from long-standing industry incumbents and they are starting from “no one has ever heard of you.”

SCRAPPY AF IS THE PERFECT FIT for companies entering the third circle.

 

Marketing Foundations

third circle package

Everything you need to build your brand and reach your revenue goals.

Textual Brand Guide

All the core written material you need to communicate about your company/brand and solutions to your target market.  Your What, Who, How and Why.  Includes core value propositions, market position, differentiators, prospect hooks, etc.

Visual Brand Guide

The entire look and feel of their brand – Logos, marks, colors fonts, layouts, templates, brand imagery, swag concepts, presentation layouts, collateral frameworks.  This puts your brand expression on par with the major incumbent players in your sector.

Marketing Roadmap

A comprehensive, reverse engineered plan for engaging the prospects you need to reach your growth goals over the next 12 months.  Exactly what to do, how much to spend, what to spend it on, how to measure it and what to expect for results.  This comes with a Roadmap Workbook to guide  in precise execution and progress tracking.
Visiquate
Ensemble Health Partners
Annuity
Rotera
COOP
Reliably Ratermann
RevCycleMatch
TREND Health Partners
ProVac
CrownHealth
FATHOM
Acuity
RSi
EMEX
Delorean AI
Waystar
Health Fund Solutions
HealthPay 24
WellStack
Evolve Video Marketing
WIXCorp

A SMALL SAMPLING FROM OUR portfolio

From branding to event activations - we do it all.

What people are saying

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Colt’s unique ideas and insight give us the ability to have a fresh perspective to our saturated industry and challenge conventional thinking. I highly recommend Colt to anyone who is ready to step away from the norm and create a unique corporate branding.

5
Jennifer McMullen
Chief Revenue Officer
Annuity Health
{

We love Scrappy and the name says it all.  If you want marketing that makes an impact, get Scrappy.

5
Rich Waller
CXO
VisiQuate
{

Colt is a high-level strategist that can spot the slightest challenges that can disrupt and prevent a strategy or plan from being effective. Having worked closely with Colt for the past 10 years he is always striving to continuously improve and challenge the norms to have break-out success for every company that he has supported.”

5
Mark Kithcart
VP Marketing
iBuumerang
{

Professionally Colt is the best; and on a personal level, he is an exceptional human being who desires to leave a positive impact for the greater good. He is professional, dependable, and a bright spark of energy in every situation. He will always delight and surprise you with his creativity and realistic plan to achieve greatness.

5
Estelle Barnes
Chief Client Officer
RSi
{

Colt is one of the most creative, innovative and hardworking people I know. His ingenuity in campaign development, brand awareness and program execution are exceptional.

5
Heather Kawamoto
VP of Product Strategy
Waystar
{

I have never encountered anyone more adept at assisting organizations in crafting their next brand, marketing and communication strategy than Colt Briner.”

5
Allan Calonge
CPO
Bon Secours Mercy Health
{

Colt is one of the most creative and talented marketing people I know.

5
Judson Ivy
CEO
Ensemble Health
{

I’ve had the pleasure of working with Colt for years. He will be undoubtedly one of the MOST creative individuals you will ever meet.

5
CEO, RevCycleMatch
{

What makes Scrappy so unique is that they don’t just deliver on what you ask for, they get to know your business in such a way that they deliver on things you could never having imagined, much less ask for

5
Sarah Armstrong
CEO
TREND Health Partners
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Colt was an absolute pleasure to work with. His work was prompt, high-quality, comprehensive and exactly what we asked for. Post-engagement, he has continued to go above and beyond in connecting us with his network of contacts. If you are looking for support in your marketing efforts, I’d highly recommend Colt.

5
Andrew Lockhart
CEO
Fathom Health
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Colt is an awesome and all around an amazing marketing executive. He never fails to achieve outstanding results and provide thoughtful guidance. He has produced several videos for us that were just what we needed. He is always there to help, have fun and deliver! Glad we have the opportunity to work together.

5
April Langford
CEO
RevCycleMatch
{

Colt is a high-level strategist that can spot the slightest challenges that can disrupt and prevent a strategy or plan from being effective. Having worked closely with Colt for the past 10 years he is always striving to continuously improve and challenge the norms to have break-out success for every company that he has supported.

5
Amit Jayakar
VP of Commercial Operations
Fathom
{

Colt’s product marketing ideas are intelligent, business-friendly and he presents those ideas in the most coherent and understandable way possible.  I’ve seen him in action with a large group and working one on one (with me!)…effectively in each case.  He has helped steer the direction of our small winery business to step boldly into the future!

5
Squire Fridell
CEO
Two Amigos Wines
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Working with Colt is a true pleasure! I highly recommend him as a marketing consultant to companies of all sizes, shapes, and stages. During our initial engagement, Colt over delivered on our expectations. Scrappy helped us set the course to successfully reach our next benchmark.

5
Bill Morgan
AVP Strategic Partnerships
Inovalon
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You know, instantly, when you meet Colt that he is remarkable! He’s personable, creative, witty, and uniquely understands the project you are looking to work with him on. Colt has innovative and personable ways of connecting with new clients and does so in a seamless and genuine way. Five star + recommendation!

5
Erin Halligan-Avery
Ph.D, President
Concern Center

Scrappy Videos

Colt Briner  « Architect of Influence

About SCRAPPYAF

We Sell Revenue

The ultimate measure of B2B marketing performance is revenue generated.

- Colt Briner | Founder, Scrappy AF Solutions

Scrappy’s proven tools and techniques create industry darlings that are loved by their customers, employees and shareholders. At Scrappy AF we specialize in high-impact branding and market-disrupting strategies to take companies from “never heard of ‘em” to market dominance. Scrappy is a collective of seriously resourceful, radically creative, tactical badasses under the leadership of Colt Briner, unicorn company CMO and Architect of Influence.