Brand development
Crafting the look and story of your brand
About Us
Marketing consultancy supporting mid-stage B2B companies with between $1M and $10M in annual revenues.
Consult UsContact Info
- Santa Rosa, CA
- 707.292.7325
- Results@ScrappyAFmarketing.com
- Week Days: 09.00 to 18.00 Sunday: Closed
Features
How We Help
Brand development
Crafting the look and story of your brand
Growth roadmaps
Strategies and tactical gameplans for capturing market share
Content creation
Stand out videos, infographics, solution slicks and thought leadership
Thought followship campaigns
Powerful prospect relationship building for B2B growth
If you…
- Are aiming to disrupt long-standing industry incumbents
- Are competing against organizations with big budgets and you want to outmaneuver them with strategy and creativity
- Want proven tactics and strategies to accelerate your lead generation, capture market share and grow your revenues
…It’s time to get Scrappy
Book a discovery callABOUT SCRAPPY
We Sell Revenue
“The ultimate measure of B2B marketing performance is revenue generated.”
-Colt Briner, Founder, Scrappy AF Solutions
-Colt Briner, Founder, Scrappy AF Solutions
Scrappy’s proven tools and techniques create industry darlings that are loved by their customers, employees and shareholders. At Scrappy AF we specialize in high-impact branding and market-disrupting strategies to take companies from “never heard of ‘em” to market dominance. Scrappy is a collective of seriously resourceful, radically creative, tactical badasses under the leadership of Colt Briner, unicorn company CMO and Architect of Influence.
Learn More
Testimonials
What Scrappy Clients Have To Say
I have never encountered anyone more adept at assisting organizations in crafting their next brand, marketing and communication strategy than...
CPO, Bon Secours Mercy Health
Colt is one of the most creative, innovative and hardworking people I know. His ingenuity in campaign development, brand awareness...
VP of Product Strategy, Waystar
HOW WE DO IT
Scrappy B2B Marketing
Principles
01
Creative thinking
and bitchen tactics multiply the ROI on your marketing spend
Express a personality
it gives your brand a human element for people to connect
02
03
Effective Visibility
If it doesn’t start conversations, it’s wasting time, energy and money
Create Fans
they’re worth more than customers - fans want you to win
04
05
Tech Savvy
stay on top of the latest tools and scale the strategies that win
Pick a Fight
make a bold stand, refute convention, disrupt competitors
06
07
Customer Centered
always lead with why it matters to them
Purpose Driven
declare your impact and operationalize it at every level
08
Marketing Assessment
Components of a Scrappy Marketing Assessment
Assessing every dimension of your marketing and branding to find every opportunity for growth optimization.
- Brand and trade-dress review Social media channels review
- Thought leadership and content marketing review (process and outputs)
- Internal messaging, employee engagement, mission/vision/purpose review
- 1-year marketing campaigns review
- Website and landing pages review
- Customer journey audit/ Lead nurture and conversion flow review
- Marketing collateral and presentation review
- Case studies and testimonials review
- Sales tools and process review
- Executive/stakeholder interviews and alignment audit
- 30,000-foot marketing function assessment
- Competitive landscape, market analysis and positioning audit
- Marketing metrics and reporting review
- Vendors and contractors pricing, performance and reporting review
Get Your Assessment!
Massively level up your marketing! Scrappy AF will assess your challenges and opportunities and build you a custom, prioritized roadmap so your team can dominate the competition.
Let's Get Started
Strategic Support
Full-spectrum marcom strategy guidance for benchmark-crushing growth
Prioritized strategic marketing roadmaps
Scrappy marketing roadmaps detail exactly which channels, events, campaigns, and content strategies to use to reach your goal. Prioritized, budgeted and LOE estimated, along with the key measures goals and time boxes to ensure precise execution.
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Brand identity development
Textual and visual brand guides that establish the look, feel and foundational language for establishing a brand in the top echelons of your market.
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Top-performing thought leadership marketing programs, tools and training
Establish your brand as the go-to source for the insights and best practices your prospects are looking for.
Read More
Creative Support
Our Creative Support
Delivering the content, assets and sales support tools that you need.
Sales support content and collateral development
End-to-end commercial and video production
Dimensional mailer ideation and execution
Multi-vector campaign ideation and execution
Value proposition and target messaging development
Highly effective sales presentation development
Purpose driven marketing programs
Prospect engagement events
Video Production
Scrappy Video Production
Crazy-affordable videos that take your content game to the next level
Online Videos
0%
82% of global internet traffic is video streaming – 15 times higher than it was in 2017
Source: Cisco »Retention
0%
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
Source: Insivia »Preference
0%
73% of customers would rather learn about a product or service by way of video.
Source: Hubspot »Creative
Ideation, writing, storyboarding, set design, casting, production, music composition, acting
Technical
Bay-Area production house, full mobile studio, live-casting capabilities
Production
Directing, set management, talent management, production logistics, videography
Post-production
Editing, motion graphics, special effects, animations, market use and value generation
OUR VIDEOS
Our Latest Videos
From solution explainers to comedic commercials to powerful company messaging pieces.
Keynotes and Workshops
ScrappyAF founder and keynote speaker, Colt Briner, inspires and empowers audiences to leverage the power of radical creativity, scrappy tactics and genuine purpose in their businesses and personal lives.
WORKSHOP
How and Why to Become Purpose-Driven
Get equipped with the tools to inspire your people, engage your teams, and truly operationalize purpose in your company
WORKSHOP
The Killer Content Marketing Framework
Great content marketing improves lead generation, accelerates deals, and improves customer loyalty. Leverage your company’s inner wisdom. Harness the content...
Clients
Scrappy Clients
These are some great companies, with some seriously rad people, that Scrappy is proud to count among its clients.
Team
Meet Our Team
Colt Briner – Founder, Architect of Influence B2B Marketing Consultant, 4X Executive Marketing Leader, 3X Entrepreneur, TEDx/Keynote Speaker, Creativity Coach
Colt Briner
Founder, Architect of Influence
B2B Marketing Consultant, 4X Executive Marketing Leader, 3X Entrepreneur, TEDx/Keynote Speaker, Creativity Coach
Laurel Gregory
Director of Visual Design
20-year multi-media artist and full-spectrum brand strategist.
Pak Castillo
Director of Creative Projects
Leveraging creativity to improve outcomes in every function of business.
OUR RESOURCES
Our Latest Content for Scrappy Business Leaders
5
May
May
- jason
Using Radical Creativity to Drive Better Results and have More Fun in Every Function of Business
The basic premise of search engine reputation management in to use the greate work Venenatis ullamcorper odio vitae viverra non...
5
May
May
- jason
How and Why to Become Purpose-Driven
The basic premise of search engine reputation management in to use the great work Venenatis ullamcorper odio vitae viverra non...
2
Feb
Feb
- jason
17 Proven Tactics for Boosting the ROI of Your Conference Marketing
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Contact Us
Get In Touch
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Campaigns executed
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Brands built
$0B
Active pipeline generated
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Videos produced
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