Creative without strategy is called ‘art.’ Creative with strategy is called ‘marketing.’
– Jef I. Richards

Prioritized strategic marketing roadmaps

Scrappy marketing roadmaps detail exactly which channels, events, campaigns, and content strategies to use to reach your growth targets.
  • Prioritized, budgeted and LOE estimated.
  • All associated measures, goals and time boxes.
  • Which vendors to contract, which publishers to engage, where to spend your money and why.
  • How to allocate the work among your existing resources and where to seek outsourced support.
  • Plus all the execution frameworks, SOPs and reporting templates you need to hit the ground running immediately.
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Thought Followship campaigns

Scrappy creates fully customized thought leadership frameworks for your organization that will empower your experts to grow your brand.

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Top-performing thought leadership marketing programs, tools and training

Repackaging the news is not thought leadership. Giving your audience new insights, revelations and viewpoints is what establishes recognition as a true authority. Consistently producing content like this requires a process, governance, executive alignment, metrics and goals. Scrappy creates fully customized thought leadership frameworks for your organization that will empower your experts to grow your brand.

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Competitive landscape analysis and market positioning/differentiation

Is your company a “me too” or have you effectively differentiated from your competitors? We analyze your top competitors to build you a map of your competitive landscape and help you capture your own powerful market position.

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Conference domination strategies and creative/tactical support

From social media tactics to booth-packing engagement methods, Scrappy has earned a reputation for earning brands a reputation. Check out this case study featured in Exhibitor magazine where we boosted sales opportunities over 100% compared to the prior year.

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Highly effective sales presentation development and coaching

By reframing your sales pitches to your prospect’s jobs-to-be-done and tying everything back to client value you will increase your conversion rates, accelerate your pipeline and boost your average revenue per contract.

Want to talk?

If you want to talk about ways to leverage scrappy strategies to gain better market visibility, we welcome your call. Click below to set a time that works for you:
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