I firmly believe that there should be a health tension between the sales and marketing team withing an organization. Delineate clear responsibilities and hand-off between the Marketing Team and Sales Team along with clear definitions for all key terms. See examples...
Competitive Recon At Conferences – Get the intel you need to stay ahead Closed business and new opportunities might dominate the ROI conversation for vendors that spend money on conferences, but there is a lot more to be gained at these events for those who know...
