15 Sure-Fire Ways to Measure Success In-person events are coming back strong, so how do you get the most out of your conference investment? Defining what success looks like is step-one for any marketing initiative. Here are the metrics that we use at ScrappyAF to...
17 Proven Tactics for Boosting Conference ROI These are the tactics that I use to help the companies I work with to absolutely dominate their competitors at conferences (for a fraction of what the “big boys” were spending). Follow these tactics to get more leads, more...
The Many Dimensions of a Brand A brand is a multi-dimensional entity that transcends mere visual representation. At its core, it encompasses a unique set of values, ethos, and personality traits that define its identity. Visual identity serves as the initial...
Thought FOLLOWSHIP! Rather than crowing about how smart your company is, invest in bringing visibility to the expertise of your prospects. It’s better for relationship building and creates the content your target market really wants – intel from their...
“Pitch Me” a fun and simple game for your Marcom team to sharpen their skills. [All credit to the folks at PMG North Bay for introducing me to this game] Would you pay your marcom team to play a game? How about if it boosted their creativity and made...
