15 Sure-Fire Ways to Measure Success

15 Sure-Fire Ways to Measure Success

15 Sure-Fire Ways to Measure Success In-person events are coming back strong, so how do you get the most out of your conference investment? Defining what success looks like is step-one for any marketing initiative. Here are the metrics that we use at ScrappyAF to...
17 Proven Tactics for Boosting Conference ROI

17 Proven Tactics for Boosting Conference ROI

17 Proven Tactics for Boosting Conference ROI These are the tactics that I use to help the companies I work with to absolutely dominate their competitors at conferences (for a fraction of what the “big boys” were spending). Follow these tactics to get more leads, more...