Why is purpose so important in the 2020s? Two reasons: Customers and Employees. If either of those two things are important to your business then operationalizing and communicating a genuine purpose for your business must be a critical areas of focus for you in the...
Was it worth it? How to Calculate the ROI of Sponsoring and/or Exhibiting at a Conference In-Person Conferences – Still Worth it? Understand the Factors to Discover your ROI Conference purveyors are out in force looking to attract vendors back to in-person...
The Inertia of Capability Perceptions If you are aiming to reach an extraordinary level of success in your life (define as you like) there is something you are bound to encounter that, if you’re not aware of it, could add significant friction to your progress....
Is your company purpose driven? A self-assessment for business leaders These days both customers and employees have every opportunity to spend their money and their time with other companies. More and more, the element that drives loyalty from both groups is a...
Getting real with Purpose – 9 Questions to start the conversation Businesses that operate from a foundation of purpose attract more customers and more talent than their competition. The 2020s will see companies thriving or dying based on how well they...
I firmly believe that there should be a health tension between the sales and marketing team withing an organization. Delineate clear responsibilities and hand-off between the Marketing Team and Sales Team along with clear definitions for all key terms. See examples...
