You’re trying to build visibility for your company with a content series, but your content series has no visibility.
Classic problem, but the good news is that it is much easier to get your targets interested in a content series than it is to get them interested in your company.
That is IF your content is ACTUALLY VALUABLE to them.
First, make sure your content is worth following:
- Solve your target audience’s problems
Advance their careers - Make their jobs easier
- Save them time
- Reduce their risk
- Keep them ahead of the curve
- Give them the intelligence, insight and data they need to be successful
- Make it fun and interesting
Then make the content visible:
- Include an invitation to the content in all company email signatures
- Include invitation to the content in all company LinkedIn posts
- Create visibility for the content at all trade shows
- Get interactive with polling and audience engagement (listener giveaways)
- Boost promotional posts for the content on social platforms
- Place ads promoting the content in online industry trade journals
- Mention it whenever you present at conferences
- Promote it to your clients and partners
- Promote it in professional community forums
- Syndicate through platforms like Medium
- Promote it through guest blogging
- Build cross-promotion relationships with other similar content providers.
- SEO optimization
Shoot us a message if you want to build a following!
