In-person events are coming back strong, so how do you get the most out of your conference investment?
Defining what success looks like is step-one for any marketing initiative. Here are the metrics that we use at ScrappyAF to measure success for our clients when they attend, sponsor and exhibit at conferences and events.
- Colt Briner | Founder, Scrappy AF Solutions
Scrappy’s proven tools and techniques create industry darlings that are loved by their customers, employees and shareholders. At Scrappy AF we specialize in high-impact branding and market-disrupting strategies to take companies from “never heard of ‘em” to market dominance. Scrappy is a collective of seriously resourceful, radically creative, tactical badasses under the leadership of Colt Briner, unicorn company CMO and Architect of Influence.