“Regardless of what industry you’re in, if you are in business in the 2020s, you’re in the video business.” – Colt Briner
Given the statistics below, it’s pretty clear that video is a critical component of modern-day marketing, but not all videos are created equal and not every great video needs to cost a fortune. Getting scrappy is the key.
Taking examples from Hollywood, the hugely iconic film Pulp Fiction cost just $8 million to produce and earned $214 million worldwide. Napoleon Dynamite was created for just $400,000 and made over 100X that at the box office. On the other hand, the 2012 sci-fi flop John Carter cost $263 million and posted a staggering $122 million loss.
The difference is personality: something the audience can connect with, and that is where Scrappy Marketing excels. We don’t make feature films, but we do help companies craft and leverage personality to put out videos that audiences relate to and enjoy
By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017Source: Cisco »
78% of people watch online videos every week, and 55% view online videos every daySource: Hubspot »
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.Source: Insivia »
72% of customers would rather learn about a product or service by way of video.Source: Hubspot »
Videos attract 300% more traffic and help to nurture leads.Source: Marketing Sherpa »
Social video generates 1200% more shares than text and image content combined.Source: G2 Crown »
Social media posts with video have 48% more views.Source: G2 Crown »
Video increases organic search traffic on a website by 157%.Source: Conversion XL »
97% of marketers say video has helped users gain a better understanding of their products and services.Source: Hubspot »
52% of marketers say video is the type of content with the best ROI.Source: Hubspot »
85% of consumers want to see more video content from brands.Source: Insivia »
64% of consumers will make a purchase after watching branded videos on social platformsSource: Tubular Insights »
Purpose-driven marketing is used to communicate a company’s central reason for existence. Memorable examples of purpose-driven marketing include Nike’s Dream Crazy, Dove’s Choose Beautiful and Always brand’s Like a Girl campaigns. These campaigns convey the aspirational vision of the companies behind them and foster brand loyalty by evoking an emotional response
Is car insurance funny? Nope! At least not inherently so. Insurance is one of the most boring, wonkish subjects imaginable and, for the most part, people only deal with insurance companies during unfortunate and difficult moments in life – it’s anything but funny. And yet Geico, State Farm, Farmers and All State are responsible for some of the funniest commercials in modern marketing. How? By focusing on personality, a core principle of Scrappy marketing. The following examples, created by Scrappy AF, were produced for companies operating in a another sector that is well known for dryness and mind-numbing complexity: U.S. healthcare business outsourcing.
Explainer videos are pretty, well… self-explanatory, but there are still huge discrepancies in pricing out in the market. At Scrappy, we take a pareto principle approach to making very affordable and highly effective explainer videos. If you’re thinking about creating an explainer video, do yourself a favor and give us a call. Even if we don’t end up making your video for you, we’re happy to share our ideas to get you on the best track for highly effective videos.
Whether you are looking to cover a key gap in your marketing content, tell a new story, re-engage your audience or show off your latest product, video is by far the most engaging format you can use. When your project requires high quality at an affordable price it’s time to get Scrappy.
“Colt is an awesome and all around an amazing marketing executive. He never fails to achieve outstanding results and provide thoughtful guidance. He has produced several videos for us that were just what we needed. He is always there to help, have fun and deliver! Glad we have the opportunity to work together.”April Langford CEO RevCycleMatch