24 Ways to Express Your Brand – The Brand Map – 2022 Version

We get the word brand from the ancient North Germanic language Ole Norse.  Originally, brand referred to a piece of burning wood. Then late Middle English, brought a new definition: “to mark permanently with a hot iron.” It wasn’t until the 1600s that brand evolved again to mean a mark of ownership made by branding – think Dutch East India Trading Company. 

Putting a unique mark or logo on a business’ property serves many practical purposes, but these days branding has evolved into so much more. You may have nailed your logo and slogan, but depending on the industry you are in, you may have dozens of additional modalities for expressing your brand, capturing market attention and outflanking your competition.  Check out our list of brand elements along with some winning examples of each to help you get ideas on how you can take your brand to the next level.  








Bonus points:
Landscaping – In N Out Burger
Retail space design  Apple
Culture – Zappos
Copy-writing – Uber

Reposts are welcome with reference back to this original version produced by a collaboration between HeartBrew and ScrappyAFsolutions