Resources

Scrappy AF’s Purpose Statement Evaluation Guide

A good purpose statement isn’t just something painted on your office wall that sounds nice when you read it. It’s a critical element in the big picture of running a company that attracts dedicated clients and talented employees. Creating

17 Proven Tactics for Boosting the ROI of Your Conference Marketing

Combining strong strategies and creative execution can give you a major advantage over your competition at your next conference.These are the tactics that ScrappyAF uses to help the companies we work with to absolutely dominate their competitors at conferences,

9 Intelligences Self Assessment

With time and focus, any individual, any business, can significantly level up their creativity, a critical capability for success in the 2020s. We’ve posted dozens of tips and tricks on how to do that (check out scrappyafsolutions.com/strategies-for-building-creativity/),

24 Ways to Express Your Brand – The Brand Map – 2022 Version

We get the word brand from the ancient North Germanic language Ole Norse. Originally, brand referred to a piece of burning wood. Then late Middle English, brought a new definition: “to mark permanently with a hot iron.” It wasn’t until

How to Become the Most Creative Person in the Room

How well you develop your creative capacities will be the single most significant determinant for how well you are able to take advantage of the unprecedented opportunities of the exponential age (2020s and beyond).Follow these 10 tools and tactics to

“Pitch Me” a fun game for your Marcom team to sharpen their skills

Would you pay your marcom team to play a game? How about if it boosted their creativity and made them a more collaborative team. Pitch Me is a game that’s great for inspiring fresh thinking, creative marketing concepts, and new ways to

Scrappy’s Proven Thought Leadership Content Framework

Thought leadership content has become the new currency of trust in B2B marketing and sales. Get this right in the 2020s and you’ll dominate your competition. Download this guide for building out your killer content flywheel. [landing_redirect1]

Breaking Through the Noise – Prospect Engagement Tools and Strategies

Surf and Sales founder and B2B Sales Podcaster, Scott Leese, hosts Colt Briner for Tequila Tuesday. Scrappy AF Marketing founder Colt Briner shares his best strategies for prospect engagement in high-dollar, enterprise selling contexts. Corporate gifting,

Getting real with Purpose – 9 Questions to start the conversation

Businesses that operate from a foundation of purpose attract more customers and more talent than their competition. The 2020s will see companies thriving or dying based on how well they operationalize and communicate their purpose. To be clear, a platitude

The Value Of Purpose for Businesses

Why is purpose so important in the 2020s?Two reasons: Customers and Employees. If either of those two things are important to your business, then operationalizing and communicating a genuine purpose for your business must be a critical area of focus

Purpose Driven Self Assessment for Business Leaders

Is your company purpose driven? A self-assessment for business leaders These days both customers and employees have every opportunity to spend their money and their time with other companies. More and more, the element that drives loyalty from

15 Sure-Fire Ways to Measure Success at In-Person Conferences When Exhibiting

In-person events are coming back strong in Q3, so how do you get the most out of your conference investment?Defining what success looks like is step-one for any marketing initiative. Here are the metrics we use at ScrappyAF to measure success for our

Competitive Recon At Conferences – Get the intel you need to stay ahead

Closed business and new opportunities might dominate the ROI conversation for vendors that spend money on conferences, but there is a lot more to be gained at these events for those who know how. At ScrappyAF we coach our clients on how maximize conference