A good purpose statement isn’t just something painted on your office wall that sounds nice when you read it. It’s a critical element in the big picture of running a company that attracts dedicated clients and talented employees. Creating
Read More »Combining strong strategies and creative execution can give you a major advantage over your competition at your next conference.These are the tactics that ScrappyAF uses to help the companies we work with to absolutely dominate their competitors at conferences,
Read More »With time and focus, any individual, any business, can significantly level up their creativity, a critical capability for success in the 2020s. We’ve posted dozens of tips and tricks on how to do that (check out scrappyafsolutions.com/strategies-for-building-creativity/),
Read More »We get the word brand from the ancient North Germanic language Ole Norse. Originally, brand referred to a piece of burning wood. Then late Middle English, brought a new definition: “to mark permanently with a hot iron.” It wasn’t until
Read More »How well you develop your creative capacities will be the single most significant determinant for how well you are able to take advantage of the unprecedented opportunities of the exponential age (2020s and beyond).Follow these 10 tools and tactics to
Read More »Would you pay your marcom team to play a game? How about if it boosted their creativity and made them a more collaborative team. Pitch Me is a game that’s great for inspiring fresh thinking, creative marketing concepts, and new ways to
Read More »Thought leadership content has become the new currency of trust in B2B marketing and sales. Get this right in the 2020s and you’ll dominate your competition. Download this guide for building out your killer content flywheel. [landing_redirect1]
Read More »Surf and Sales founder and B2B Sales Podcaster, Scott Leese, hosts Colt Briner for Tequila Tuesday. Scrappy AF Marketing founder Colt Briner shares his best strategies for prospect engagement in high-dollar, enterprise selling contexts. Corporate gifting,
Read More »Businesses that operate from a foundation of purpose attract more customers and more talent than their competition. The 2020s will see companies thriving or dying based on how well they operationalize and communicate their purpose. To be clear, a platitude
Read More »Why is purpose so important in the 2020s?Two reasons: Customers and Employees. If either of those two things are important to your business, then operationalizing and communicating a genuine purpose for your business must be a critical area of focus
Read More »Is your company purpose driven? A self-assessment for business leaders These days both customers and employees have every opportunity to spend their money and their time with other companies. More and more, the element that drives loyalty from
Read More »In-person events are coming back strong in Q3, so how do you get the most out of your conference investment?Defining what success looks like is step-one for any marketing initiative. Here are the metrics we use at ScrappyAF to measure success for our
Read More »Closed business and new opportunities might dominate the ROI conversation for vendors that spend money on conferences, but there is a lot more to be gained at these events for those who know how. At ScrappyAF we coach our clients on how maximize conference
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