Competitive Recon At Conferences – Get the intel you need to stay ahead

Closed business and new opportunities might dominate the ROI conversation for vendors that spend money on conferences, but there is a lot more to be gained at these events for those who know how.  At ScrappyAF we coach our clients on how maximize conference ROI by capturing hot industry intel for strategic positioning, solution road-mapping and competitor domination.

Here’s the basics:

If you send staff to a conference or tradeshow, set clear expectations for the intelligence you want them to capture.  Make sure each attending staff member understands their intel mission and how you expect them to go about achieving it.  Techniques include walking the floor, starting up conversations, attending conference sessions, asking questions, conducting surveys, talking with the event coordinators and tracking (and participating in) the event’s social media channels. Set a post event de-brief meeting to run through the topics and have the assigned team members deliver their reports.


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